Pleased as green punch to be in the mix of launching the Citizens Pay app for Android and Apple! From photoshoot to final assets, a large team of photographers, designers, marketers, and developers made it all possible – and almost 44,000 downloads in the first month of launch proves it for this steadily growing BNPL (Buy Now Pay Later) adventure! I created the app screens for both app store platforms as well as asset support for a landing page.
#citizenspay #CitizensColleague #buynowpaylater #bnpl #citizens #citizensbank
I began my new career path at Citizens this week – I look forward to learning a ton of new things, meeting lots of cool colleagues, and pushing the brand beyond traditional banking - I know I am "made ready"! #malouindesign #madeready #citizensbank #citizens #newpath
Sometimes in life you just have to take a flying leap... I am switching roles in the coming weeks. Saying goodbye to a long tenure, and hello to a fresh exciting start. I know it will land me in the right direction!
#staytuned #malouindesign #flyingleap #freshstart #newbeginings
Showcasing my Thespian roots, I dove into learning Adobe Rush and wrote, filmed, and edited a 5-minute video on "Metadata Matters" that was shown at a well-attended global marketing meeting that I hosted. I played a character called Metadata opposite myself as a frustrated graphic designer who can't find assets. Metadata helps me then identify pain-points and how to fix the problem with better file naming, keywords, tags, and archiving! #metadatamatters
VIEW THE VIDEO
When a friend reaches out to get a logo ASAP for her growing goat milk business, you don't mess around. Literally overnight this was born and my client couldn't be happier - and sent it out immediately for production! #malouindesign #designovernight #whatarefriendsfor #blackravenfarmer
I had the honor to be interviewed for the Guilford Gazette about my role as a new town auditor, and the much improved Town Report design and layout. I am hoping this work will resonate with the locals, and provide more emphasis on how great Guilford is!
A few days ago, we celebrated a year in the foothills of the Green Mountains of Vermont. The move was stressful, but we do not have any regrets to bring our child to this beautiful, not-so-crowded state. Of course, it required high-speed broadband to connect to my employer, who kept me on as a remote worker. This limited some of our location choices, but the little town of Guilford on the SE border of VT/MA was an ideal fit for all. We sold the antique "money pit" and bought the open-concept modern "shark house" (nicknamed for the metal shark sculpture embedded in the back yard), high on a hill off a mile-long dirt road. It really needed no updates other than new garage doors! An iconic Vermont covered bridge over a dam with a lazy swimming hole is a short dash down the road. Trail heads peak out of forests and farms. We partake in Vermont's offerings of hiking, wildlife, canoeing, fishing, stargazing, and a welcomed slower pace. My husband is now a local cub scout den leader, and I am Guilford's newest Town Auditor. Our son attends Hilltop, a small Montessori school with a breath taking view and beautiful campus, not to mention fabulous teachers and staff. Even with the onset of COVID-19, I witnessed the struggle for many colleagues at the beginning, mostly as we all had to juggle layoffs, furloughs, remote working challenges, and teaching children at home. I was used to having to keep a good routine in order to function, but the homeschooling was a doozy! A good cadence set in a few months, and now I believe that everyone is fairly content with being remote - and possibly staying that way for a long time. But not all of them can say there are bears and moose nearby!
Spent a week with library science folks earning my Visual Resources & Image Management certification at the beautiful University of New Mexico campus. Gorgeous weather and views withstanding, the sessions were overflowing with the science of archiving and digital asset management. It was refreshing to step outside of the marketing box and get a different perspective on the importance of archival history and its preservation. And no trip to Albuquerque would be complete without a Breaking Bad RV tour!
Earned my DAM certification through Adobe for AEM Authoring of Digital Assets at Adobe SUMMIT 2019 in Las Vegas. A week filled with exciting new trends and topics, tons of courses and informative sessions, and witty banter with fellow colleagues and new friends. My favorite talk was Vermont's own Orvis and their painful but necessary digital transformation. #adobesummit2019