DESIGNS TO DIE FOR
Award winning designs feature bold and expressive print and digital at its finest. Put me to the test, I can prove it. (Awards don't lie!)
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WATERS XEVO TQ ABSOLUTE CAMPAIGN
The Xevo line finally grows up! The Xevo TQ Absolute demands “Absolute Power” for confident mass spectrometry with 15 times more sensitivity and 50% less electricity consumption than other current TQ (tandem quadrupole) instruments. The “link” pattern with the large lime green X complements the updated sleeker system. Personal touches of confident scientists accent its sophistication and maturity. (Logo design: Melanie Silveira)
The Xevo line finally grows up! The Xevo TQ Absolute demands “Absolute Power” for confident mass spectrometry with 15 times more sensitivity and 50% less electricity consumption than other current TQ (tandem quadrupole) instruments. The “link” pattern with the large lime green X complements the updated sleeker system. Personal touches of confident scientists accent its sophistication and maturity. (Logo design: Melanie Silveira)
WATERS CORPORATION 2020 ANUAL REPORT
Based on a sister Sustainability piece, this annual report features photography from Waters‘ new innovations lab IMMERSE, as well as my signature infographic-style design that ‘connects the dots’ throughout the entire report. A perfect blend of corporate and cool iconography to explain high-level business goals and successes. View the full report here. |
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WATERS CORPORATION BETTER DATA BETTER DECISIONS SOCIAL CAMPAIGN
The marketing team wanted a "WOW" factor for this social campaign highlighting Waters leading-edge biotech technology and liquid chromatography. I designed thumb-stopping visuals featuring a diverse and confident customer-base, literally "vibrating" with possibilities – the LinkedIn ads garnered nearly 12,000 impressions and generated 179 leads. Better indeed!
The marketing team wanted a "WOW" factor for this social campaign highlighting Waters leading-edge biotech technology and liquid chromatography. I designed thumb-stopping visuals featuring a diverse and confident customer-base, literally "vibrating" with possibilities – the LinkedIn ads garnered nearly 12,000 impressions and generated 179 leads. Better indeed!
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WATERS CORPORATION SUSTAINABILITY WEBSITE HOMEPAGE
The corporate website homepage was in a bind – too many voices were cluttering up the user experience! By simplifying and using the assets included in the Waters 2021 Sustainability Report, I designed a cohesive homepage that focused on the hot environmental topics in the report and less on product and logos. Corporate Comms were pleased, and it had a successful click rate for report downloads. |
WATERS CORPORATION LC PREP AUTOPURIFICATION SYSTEM BROCHURE
Scientific solutions don’t need to be boring! A complex LC system with lots of content, I skillfully designed a clean and thoughtful 8-page layout that any lab manager could digest easily. The business partners fell in love with the design and did not change a thing.
Scientific solutions don’t need to be boring! A complex LC system with lots of content, I skillfully designed a clean and thoughtful 8-page layout that any lab manager could digest easily. The business partners fell in love with the design and did not change a thing.
WATERS CORPORATION PLATFORM SOLUTION BROCHURE SERIES
Science can be sexy – as in this series of market brochures for Waters Corporation, featuring beautiful macro imagery and über-shiny spot varnishes. Each cover conveyed the platform solution within, while the silver ‘parent’ brochure touched upon all topics, highlighting the ‘child’ brochure macros in slinky slivers. Total eye candy!
Science can be sexy – as in this series of market brochures for Waters Corporation, featuring beautiful macro imagery and über-shiny spot varnishes. Each cover conveyed the platform solution within, while the silver ‘parent’ brochure touched upon all topics, highlighting the ‘child’ brochure macros in slinky slivers. Total eye candy!
VERMONT QUINCE INFOGRAPHIC POSTERS
A locally-owned businesswoman needed eye-catching displays for her farmer market stalls espousing the long history and virtues of quince; the large infographic posters were a hit and re-used in Prezi presentations and throughout social media.
A locally-owned businesswoman needed eye-catching displays for her farmer market stalls espousing the long history and virtues of quince; the large infographic posters were a hit and re-used in Prezi presentations and throughout social media.
PROGRESS DESIGN STUDIO BRAND SUITE
Showcasing the architects' clean lines, with the P and D representing focus and strength, this brand suite for Progress Design Studio propelled the firm into the future with powerful design.
Showcasing the architects' clean lines, with the P and D representing focus and strength, this brand suite for Progress Design Studio propelled the firm into the future with powerful design.
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IDEAL CRAFT CANNABIS BRANDING
This startup, with logo in hand, needed some cool and hip on-trend branding and giveaways to make a bold statement - the striking gold on black accented Ideal Craft‘s objectives: high-end street design for their cultured brand ethics.
This startup, with logo in hand, needed some cool and hip on-trend branding and giveaways to make a bold statement - the striking gold on black accented Ideal Craft‘s objectives: high-end street design for their cultured brand ethics.
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INFORM 2022 EVENT BRANDING
The annual Waters Informatics conference was back in person this year – in Nashville! The team desired something akin to the The Music City's vibrant culture and vibes, while showcasing a fast-paced tech side of the company's software offerings. The 'look and feel' was applied to on-site graphics, PowerPoint templates, social media posts, and the popular t-shirt giveaway. |
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GUILFORD TOWN REPORT FY2021
As town auditor, I am expected to deliver a well-rounded report that all 2,000 residents can comprehend, digest, and enjoy as a historical time capsule. This year's report cover features local cow covergirl Arrabelle. |
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GUILFORD FREE LIBRARY
As a Friend of the Guilford Free Library, I donate my time creating fun and friendly graphics for the annual summer camp raffle, social outreach such as Library Giving Day, as well as support the annual Halloween event in town. 2021's raffle raised thousands to send local children to free day camp at the library and the surrounding trails for summer fun! |
FROM BIKES TO BUSSES
I often get called upon to design and think “different” – examples being highly colorful and collectible team bicycle jerseys for the Pan-Mass race (where colleagues raise thousands for charity) and massive bus wraps in Singapore shouting out to science innovations!
I often get called upon to design and think “different” – examples being highly colorful and collectible team bicycle jerseys for the Pan-Mass race (where colleagues raise thousands for charity) and massive bus wraps in Singapore shouting out to science innovations!