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Viral Hockey Pucks & Yucks
January 9, 2026 was international Hockey Mom Day – hockey team moms united and put together a fun Instagram video mimicking a classic SNL skit. I used CapCut to assemble a few shots and basic effects over original audio. It went viral with over 213,000 views, +6,000 shares, ~100 reposts, and +5,000 likes. No real pucks were harmed during filming! Link to video
Lesley Malouin
Jan 231 min read


Local Props
Some humble brags from the last few years...
Lesley Malouin
Jan 211 min read


How Art Direction Shapes Brand Identity
Art direction is more than just a visual element; it is a fundamental aspect of how a brand communicates its values, personality, and mission. In a world where consumers are bombarded with choices, effective art direction can be the differentiator that sets a brand apart. This blog post explores how art direction shapes brand identity, the elements involved, and practical examples of brands that have successfully harnessed the power of art direction. Understanding Art Directi
Lesley Malouin
Jan 184 min read


The Importance of Color Theory in Design Projects
Color is more than just a visual element; it is a powerful tool that can evoke emotions, influence perceptions, and drive decisions. In design projects, understanding color theory is essential for creating effective and engaging visuals. This blog post will explore the significance of color theory in design, its psychological impact, and practical applications to enhance your projects. Understanding Color Theory Color theory is a set of principles used to understand how color
Lesley Malouin
Jan 185 min read


Effective Graphic Design Tips for Stunning Visuals
Graphic design is more than just creating pretty pictures. It’s about communicating ideas and emotions through visuals. Whether you are a seasoned designer or a beginner, understanding the principles of effective graphic design can elevate your work and make your visuals truly stunning. In this post, we will explore essential tips that can help you create compelling designs that resonate with your audience. Understand Your Audience Before you start designing, it’s crucial to
Lesley Malouin
Jan 184 min read


Going Solo
Giddy for my first solo painting show in 8 years! Hosted by the Broad Brook Community Center (aka the Grange), over 30 canvases are now on display for viewing and purchasing until February 2024. Local representative Sara Coffey stopped in at the opening reception (pictured) as did a few dozen friends, family, neighbors, and local community members. Check out my website for some of what's available! #malouindesign @malouindesign #supportlocalartists #abstractpainting #abstrac
Lesley Malouin
Dec 1, 20231 min read


Not the Oscars, but...
I was honored with 2 awards for my involvement with Cub Scout Pack 447 from the Calvin Coolidge District, Green Mountain Council of Vermont for Committee Chair Person of the Year and a District Award of Merit . It's nice to be recognized for all the hard work I do along with the many other time-giving people that put their heart and souls into community service and youth programs such as Scouts. #doyourbest #pack447 #malouindesign
Lesley Malouin
Jun 13, 20231 min read


It's a Wrap!
I designed the poster, playbill, and social media. I kept the design stark and simple, much like how the stage and characters are throughout the minimalist play.
Lesley Malouin
May 10, 20231 min read
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