DESIGNS TO DIE FOR
Award-winning designs feature bold and expressive print and digital at its finest. Put me to the test, I can prove it. (Awards don't lie!)
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GUILFORD FREE LIBRARY WEBSITE REFRESH
This beloved local library’s website really needed updating and some hype! I reorganized the navigation, included the refreshed logo, flushed out the homepage, expanded on the events and programs, inserted some great photography, and gave library goers a quick and easy link to their Catamount online account. Monthly page views went from nearly zero to a whopping 700 after launch.
Visit the website
This beloved local library’s website really needed updating and some hype! I reorganized the navigation, included the refreshed logo, flushed out the homepage, expanded on the events and programs, inserted some great photography, and gave library goers a quick and easy link to their Catamount online account. Monthly page views went from nearly zero to a whopping 700 after launch.
Visit the website
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GUILFORD TOWN REPORT
A gift of love to Guilford as I designed my 3rd consecutive town report. As one of three Town Auditors, we compile and present town financials and reports in an understandable and easy to follow format, averaging 80 pages. It's the envy of other Green Mountain state towns! I even went further this year to add an interactive touch to the digital version and included more ADA-compliant features such as alt text. Full report can be found here. |
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CITIZENS CHAMPION THE JOURNEY WITH ELI MANNING
Want to entice and excite people in the bank’s expanding NY/NJ metro area? Utilize beloved retired quarterback Eli Manning on social media channels to speak to your financial future! I worked directly with the internal sponsorship team and external video production team to produce cohesive deliverables from static ads, animated Meta Stories to TikTok ‘selfies’ from Eli. I designed and edited the videos in order to hasten the approval process. All visuals included nods to football lingo, and led to a website landing page featuring the 4-segment video series with CBS Sports Lead Reporter Tracy Wolfson. Results? Nearly 7 million impressions, 27,000+ clicks (15% over benchmark)! Best part was the 34 visitors who championed their journey by scheduling an appointment with Citizens. Touchdown! (Copywriter: Joe Bardetti)
Want to entice and excite people in the bank’s expanding NY/NJ metro area? Utilize beloved retired quarterback Eli Manning on social media channels to speak to your financial future! I worked directly with the internal sponsorship team and external video production team to produce cohesive deliverables from static ads, animated Meta Stories to TikTok ‘selfies’ from Eli. I designed and edited the videos in order to hasten the approval process. All visuals included nods to football lingo, and led to a website landing page featuring the 4-segment video series with CBS Sports Lead Reporter Tracy Wolfson. Results? Nearly 7 million impressions, 27,000+ clicks (15% over benchmark)! Best part was the 34 visitors who championed their journey by scheduling an appointment with Citizens. Touchdown! (Copywriter: Joe Bardetti)
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CITIZENS WEALTH BIG OFFER
A multi-faceted “big offer” from Citizens‘ Wealth that employed several delivery touch points from a polished direct mail, email, display banners, and LinkedIn ads. The offer brought new customers to a landing page to speak to a financial advisor and get this special investment option if they bring their money to the bank. With a more ‘relaxed‘ and inclusive visual story, this campaign brought in over 23 million in new deposits and heightened awareness of Citizen's growing Wealth Management division. (Copywriter: Joe Bardetti)
A multi-faceted “big offer” from Citizens‘ Wealth that employed several delivery touch points from a polished direct mail, email, display banners, and LinkedIn ads. The offer brought new customers to a landing page to speak to a financial advisor and get this special investment option if they bring their money to the bank. With a more ‘relaxed‘ and inclusive visual story, this campaign brought in over 23 million in new deposits and heightened awareness of Citizen's growing Wealth Management division. (Copywriter: Joe Bardetti)
BORN TO BE WILD
The British Iron Association of MA show is always a throw-back blast! I have designed the annual show poster for this vintage British motorcycle group for well over a decade now. |
NATURALLY... AN eBOOK
Proud to design the town’s Conservation Commission’s Natural Resources Inventory eBook and provide a well-organized and ADA-compliant 80+ page encapsulation of the beauty that surrounds us here in Guilford. This resource was ultimately necessary as a Town Action in 2015 and it took a village to come to its final fruition. I hope the community gleans from it for years to come. Click for more information. Click for full eBook. |
GO LOCAL
Cranking out quick hits for local groups for social is a fave of mine. From Library to Hockey to Scouts, I support and love them all!
Cranking out quick hits for local groups for social is a fave of mine. From Library to Hockey to Scouts, I support and love them all!
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GUILFORD CENTER STAGE
Not only did I get to be an actor in this seminal play (along with my son Owen), I also designed the poster and social ads. Riffing off the stark modernist tone of the play (very few sets/props/simple costumes) I opted for a stripped-down and symbolic ode to Thornton Wilder's opus on life, love, and death in a small New England town. Each performance was packed with eager audiences (2 sold out!) hungry for local theatre in the post-pandemic world. Bravo! |
CITIZENS PAY PRIDE
I am proud to have worked on the Citizens Pay visuals for the app in the Android and Apple environments. From photoshoot to final assets, and collaborating with many colleagues, I am proud to deliver resounding visual (and financial) results – nearly 44,000 app downloads in the first month of launch! (Citizens Pay was ranked Best BNPL (Buy Now Pay Later) by Tearsheet's Power of Payments Awards 2022.)
I am proud to have worked on the Citizens Pay visuals for the app in the Android and Apple environments. From photoshoot to final assets, and collaborating with many colleagues, I am proud to deliver resounding visual (and financial) results – nearly 44,000 app downloads in the first month of launch! (Citizens Pay was ranked Best BNPL (Buy Now Pay Later) by Tearsheet's Power of Payments Awards 2022.)
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CONNECTING WITH CONNECTBASE
Connectbase, a B2B SaaS Go To Market platform for the connectivity industry, reached out to me for some quick-turnaround deliverables ranging from banner stands to agenda covers to PowerPoint decks for an upcoming event. After a COVID hiatus, Connectbase held a successful 3-day customer summit that looked stellar!
Connectbase, a B2B SaaS Go To Market platform for the connectivity industry, reached out to me for some quick-turnaround deliverables ranging from banner stands to agenda covers to PowerPoint decks for an upcoming event. After a COVID hiatus, Connectbase held a successful 3-day customer summit that looked stellar!
PHOTONIS TOF BROCHURE
Photonis requested a printed and digital brochure on a fast track for ASMS 2022. I delivered a cohesive and clean design that outlined the biotech company’s top notch TOF features.
Photonis requested a printed and digital brochure on a fast track for ASMS 2022. I delivered a cohesive and clean design that outlined the biotech company’s top notch TOF features.
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DPS GROUP SEASONAL CHEER
DPS Group, a global consulting, engineering, and construction management company needed a clean and simple holiday card for their clients. Using a clever wink to their logo, I delivered! 
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WATERS XEVO TQ ABSOLUTE CAMPAIGN
The Xevo line finally grows up! The Xevo TQ Absolute demands “Absolute Power” for confident mass spectrometry with 15 times more sensitivity and 50% less electricity consumption than other current TQ (tandem quadrupole) instruments. The “link” pattern with the large lime green X complements the updated sleeker system. Personal touches of confident scientists accent its sophistication and maturity. (Logo design: Melanie Silveira)
The Xevo line finally grows up! The Xevo TQ Absolute demands “Absolute Power” for confident mass spectrometry with 15 times more sensitivity and 50% less electricity consumption than other current TQ (tandem quadrupole) instruments. The “link” pattern with the large lime green X complements the updated sleeker system. Personal touches of confident scientists accent its sophistication and maturity. (Logo design: Melanie Silveira)
WATERS CORPORATION 2020 ANUAL REPORT
Based on a sister Sustainability piece, this annual report features photography from Waters‘ new innovations lab IMMERSE, as well as my signature infographic-style design that ‘connects the dots’ throughout the entire report. A perfect blend of corporate and cool iconography to explain high-level business goals and successes. View the full report here. |
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WATERS CORPORATION BETTER DATA BETTER DECISIONS SOCIAL CAMPAIGN
The marketing team wanted a "WOW" factor for this social campaign highlighting Waters leading-edge biotech technology and liquid chromatography. I designed thumb-stopping visuals featuring a diverse and confident customer-base, literally "vibrating" with possibilities – the LinkedIn ads garnered nearly 12,000 impressions and generated 179 leads. Better indeed!
The marketing team wanted a "WOW" factor for this social campaign highlighting Waters leading-edge biotech technology and liquid chromatography. I designed thumb-stopping visuals featuring a diverse and confident customer-base, literally "vibrating" with possibilities – the LinkedIn ads garnered nearly 12,000 impressions and generated 179 leads. Better indeed!
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WATERS CORPORATION SUSTAINABILITY WEBSITE HOMEPAGE
The corporate website homepage was in a bind – too many voices were cluttering up the user experience! By simplifying and using the assets included in the Waters 2021 Sustainability Report, I designed a cohesive homepage that focused on the hot environmental topics in the report and less on product and logos. Corporate Comms were pleased, and it had a successful click rate for report downloads. |
WATERS CORPORATION LC PREP AUTOPURIFICATION SYSTEM BROCHURE
Scientific solutions don’t need to be boring! A complex LC system with lots of content, I skillfully designed a clean and thoughtful 8-page layout that any lab manager could digest easily. The business partners fell in love with the design and did not change a thing.
Scientific solutions don’t need to be boring! A complex LC system with lots of content, I skillfully designed a clean and thoughtful 8-page layout that any lab manager could digest easily. The business partners fell in love with the design and did not change a thing.
WATERS CORPORATION PLATFORM SOLUTION BROCHURE SERIES
Science can be sexy – as in this series of market brochures for Waters Corporation, featuring beautiful macro imagery and über-shiny spot varnishes. Each cover conveyed the platform solution within, while the silver ‘parent’ brochure touched upon all topics, highlighting the ‘child’ brochure macros in slinky slivers. Total eye candy!
Science can be sexy – as in this series of market brochures for Waters Corporation, featuring beautiful macro imagery and über-shiny spot varnishes. Each cover conveyed the platform solution within, while the silver ‘parent’ brochure touched upon all topics, highlighting the ‘child’ brochure macros in slinky slivers. Total eye candy!
VERMONT QUINCE INFOGRAPHIC POSTERS
A locally-owned businesswoman needed eye-catching displays for her farmer market stalls espousing the long history and virtues of quince; the large infographic posters were a hit and re-used in Prezi presentations and throughout social media.
A locally-owned businesswoman needed eye-catching displays for her farmer market stalls espousing the long history and virtues of quince; the large infographic posters were a hit and re-used in Prezi presentations and throughout social media.
PROGRESS DESIGN STUDIO BRAND SUITE
Showcasing the architects' clean lines, with the P and D representing focus and strength, this brand suite for Progress Design Studio propelled the firm into the future with powerful design.
Showcasing the architects' clean lines, with the P and D representing focus and strength, this brand suite for Progress Design Studio propelled the firm into the future with powerful design.
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IDEAL CRAFT CANNABIS BRANDING
This startup, with logo in hand, needed some cool and hip on-trend branding and giveaways to make a bold statement - the striking gold on black accented Ideal Craft‘s objectives: high-end street design for their cultured brand ethics.
This startup, with logo in hand, needed some cool and hip on-trend branding and giveaways to make a bold statement - the striking gold on black accented Ideal Craft‘s objectives: high-end street design for their cultured brand ethics.
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INFORM 2022 EVENT BRANDING
The annual Waters Informatics conference was back in person this year – in Nashville! The team desired something akin to the The Music City's vibrant culture and vibes, while showcasing a fast-paced tech side of the company's software offerings. The 'look and feel' was applied to on-site graphics, PowerPoint templates, social media posts, and the popular t-shirt giveaway. |
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GUILFORD TOWN REPORT FY2021
As town auditor, I am expected to deliver a well-rounded report that all 2,000 residents can comprehend, digest, and enjoy as a historical time capsule. This year's report cover features local cow covergirl Arrabelle. |
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GUILFORD FREE LIBRARY
As a Friend of the Guilford Free Library, I donate my time creating fun and friendly graphics for the annual summer camp raffle, social outreach such as Library Giving Day, as well as support the annual Halloween event in town. 2021's raffle raised thousands to send local children to free day camp at the library and the surrounding trails for summer fun! |
FROM BIKES TO BUSSES
I often get called upon to design and think “different” – examples being highly colorful and collectible team bicycle jerseys for the Pan-Mass race (where colleagues raise thousands for charity) and massive bus wraps in Singapore shouting out to science innovations!
I often get called upon to design and think “different” – examples being highly colorful and collectible team bicycle jerseys for the Pan-Mass race (where colleagues raise thousands for charity) and massive bus wraps in Singapore shouting out to science innovations!