Lesley Malouin
Graphic Designer/Art Director
Phone
802-579-1448
Text
508-282-7705
Work Experience
2022 - present
2007 - 2022
2000 - 2007
1994 - 1999
Senior Designer to Senior Art Director
Enterprise Marketing, Citizens Bank
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Citizens Pay (B2C) Senior Designer, Citizens Wealth Management (CWM) Senior Art Director: lead creative on test-and-learn agile teams, working closely with content managers and data analysts to deliver on-brand visuals from print to digital to video on a monthly cadence.
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CWM managed a steady MoM and YoY growth (+213%) and overshot expectations in 2025 ($583M) through a surround-sound approach: engaging email designs, innovative social posts (from static to animation to video), high-end direct mailers, and targeted metro campaigns.
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Addition of new social platforms combined with re-targeting efforts increased click rates by .33% (increase of 178K clicks and doubled impressions of 70M) and YoY dotcom traffic +505%.
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Art direction of photo shoots and SME interviews (Citizens Pay, Eli Manning, Women in Wealth).
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Collaborate with UX team for improved SEO, online Wealth advisor forms, and landing pages.
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Volunteer with colleague outreach teams and acquire Credo awards for community volunteering.
Senior Designer to Principal Graphic Designer
Global Marketing Services, Waters Corporation
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Produce a high volume of print and digital assets annually, including branding, infographics, event graphics, packaging, web banners, UX, and PowerPoint for a leading global biotech company.
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Maintain and evolve brand templates; provide creative direction and guidelines to global teams and vendors to strengthen brand consistency.
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Partner with digital teams on AEM DAM setup and maintenance; manage and support the asset repository to significantly reduce search and download times.
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Lead agile updates to AEM assets and support large‑scale legacy asset migrations, delivering thousands of files ahead of deadline.
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Art direct photo and video shoots; oversee press checks; proof scientific documents; mentor junior designers; and serve as a brand ambassador internally.
Junior Graphic Designer to Senior Graphic Designer
Providence Creative Group
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Design and produce deliverables for biotech and retail industry – from concept through delivery.
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Manage creative direction from studio director to junior staff, while working independently on simple to detailed projects with account managers and clients.
Ad Designer to Senior Ad Designer
Ocean State Jobbers, Inc. (Ocean State Job Lot)
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Design weekly ads, circulars, packaging, logos, flyers, newsletters, and store signage.
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Establish design and layout of weekly circular into 4-color and photography increasing customer base and sales – still used as the current template.
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Photograph products and organize assets. Develop keen eye for detail.
Recognition
2025
2024
2023
2022
2019
2025 Member’s Choice for Vermont League of Cities & Towns
Vermont Annual Town Report
Award for Guilford Vermont Annual Town Report for FY2024. More
2024 Citizens Enterprise Marketing Accelerator Award
Award for Citizens Wealth Management's ROI going above and beyond with $179 million in sales.
2024 Citizens Got Talent Top 10 Finalist
Top 10 finalist for a 1-minute video featuring my 6 month-long master bathroom "No Demo Reno" renovation.
2023 Citizens Enterprise Marketing Colleague Impact Award
In less than a year, the Wealth Pod made tremendous progress towards a robust lead generation engine to deepen with affluent bank customers, including the "Big Offer" of up to $10K in the NY/NJ/metro area, leading with $59M in sales and 237 new clients.
2023 District Award of Merit
Issued by Calvin Coolidge Council, Green Mountain District, Scouts BSA for dedication to Cub Scouts Pack 447 of Brattleboro, VT and design support for the Calvin Coolidge Council.
2022 Committee Chairperson of the Year
Issued by Calvin Coolidge Council, Green Mountain District, Scouts BSA for dedication to Cub Scouts Pack 447 of Brattleboro, VT.
2019 Vermont Remote Worker Grant Program
Recipient awarded funding for moving to Vermont and being a remote worker. It helped cover moving costs and office setup.